A group of cyclists travelling around Great Britain in an epic endurance challenge are due to come to the Eden Project later this summer.
The Countrywide Great Tour – a 64-day, 6,800-kilometre event – started from Holyhead, north Wales, on Saturday January 4, the day the Tour de France started, and has headed north to the coast of Scotland.
Cyclists are covering 100 kilometres a day and raising funds and awareness for charities across the UK.
The tour lands at the Eden Project on August 18 and then sets off the following day, heading west to Falmouth.
The event is due to finish on Saturday September 5, the eve of the Aviva Tour of Britain’s Grand Depart from Anglesey.
Gordon Seabright, Director of the Eden Project, said: “The arrival of the Countrywide Great Tour promises to be one of the great moments in a memorable summer for Eden. Having staged our first-ever Eden Classic sportive cycling event earlier in the year, we know that cyclists love coming to Eden as much as we love welcoming them.”
The Countrywide Great Tour is being put on in tandem with CTC, the national cycling charity, who are the experts in helping and supporting thousands of everyday cyclists to realise the joys and benefits of cycling. CTC are supporting the riders with trained ride leaders, insurance and membership package.
“CTC has been helping cyclists ride for leisure and pleasure for over 137 years and is proud to be part of such a stunning cycling event. We want as many people as possible to join us and have a fun and enjoyable time exploring the fantastic riding the coastline of Britain has to offer,” said CTC Chief Executive Officer Paul Tuohy.
Each day of the Countrywide Great Tour has the capacity to 250 riders, with a core group of riders completing the entire challenge. Along the way they are being joined by members of the public wishing to ride a day or week of the route, plus riders from corporate and charity partners, using the event to raise funds for good causes.
The event is working closely with a number of charities using it as a fundraising and awareness platform. These include Leukaemia & Lymphoma Research; Anthony Nolan; Macmillan; and Alzheimer’s Society.
Commenting on the tour, Hugh Roberts, Chief Executive of organisers SweetSpot Group, who personally completed the Great Tour route in 2010, said: “The Countrywide Great Tour is a fantastic challenge. We want to stimulate cycle tourism by creating and formalising a route that circumnavigates Britain’s fantastic coastline, drawing attention to all of the attractions it has to offer.
“We hope to firmly establish the Countrywide Great Tour as an annual event, providing a platform for charitable fundraising and promoting cycling in each of the communities it touches around the coast.”
Working with partners Ordnance Survey, each day of the Countrywide Great Tour is mapped and shared using Ordnance Survey products. A ‘club’ will also be created for riders who have completed the entire circumnavigation, whether in one go, or over a prolonged period.
The Countrywide Great Tour is supported by Countrywide, the UK’s largest and most successful estate agency and property services group.
Commenting on Countrywide’s involvement in The Great Tour, Alison Platt, Chief Executive Officer of Countrywide PLC said: “We are thrilled to support The Great Tour as lead sponsor and are very pleased to strengthen our involvement in supporting the local communities all along the route.
“We were particularly struck by the opportunity to develop extensive charitable support and as a national organisation thought that we could support the Great Tour around the entire country”
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