This year marks the 10th anniversary of the Brompton World Championship final, it is also the first time the race will be held in London giving Brompton riders the chance to race on a world-famous circuit that starts on The Mall, takes in Horseguards Parade and Buckingham Palace before finishing back on The Mall.
This unique and hugely enjoyable event takes the form of a Le Mans style start as 575 smartly-dressed competitors (no lycra allowed!) from around the world make a mad dash to unfold their bikes before setting off on the circuit.
The Brompton World Championship was first held in Barcelona in 2005. 10 years on there are sixteen satellite events taking place across every corner of the globe including Japan, Korea, USA and Mexico.
The fastest male and female from each event automatically qualifies for the BWC Final. With over 20 countries represented, former pro cyclists and special guests involved, it promises to be quite an occasion. Previous winners include the British racing cyclist and writer Michael Hutchinson and Roberto Heras, the three-time winner of the Vuelta a España.
Brompton bikes have been made in London since 1975 and are made for cities, making the Prudential RideLondon Grand Prix route the perfect backdrop to showcase this iconic British brand. The Brompton World Championship will take place at 17:00 on Saturday 1 August, immediately after the Prudential RideLondon FreeCycle event.
There will be a number of other Brompton activities running throughout the day offering as many people as possible the chance to have a go on a Brompton bike.
Stephen Loftus, Chief Sales and Marketing Officer for Brompton Bicycle, says:
“We are delighted to be bringing our World Championship final to central London in partnership with Prudential RideLondon – it will be a fantastic spectacle, showcasing what is great about our bikes and lots of fun for all of those involved.”
Hugh Brasher, Event Director of Prudential RideLondon, said:
”We are excited that Brompton Bicycle has added this unique event to the world’s greatest festival of cycling. Entrants and spectators alike will enjoy an unforgettable experience as over 500 quintessentially British bikes ridden by an eclectic mix of nationalities and personalities get to race on the most famous roads in Britain.’’
For more information, please visit this website www.brompton.com