In the days of Old Norse mythology, the Viking gods ruled the world and controlled both man and nature. Humans called upon the gods to assist them in their daily lives and to help them keep on as they lived amongst the harsh climates and rugged, wild beauty that is Scandinavia. The gods told us, not to conquer nature, but to embrace it, and in it, to keep on working smarter, fighting harder and running faster.

While those days are long gone, there are still times when that magical feeling comes back to you: when you are out running through woods with trees so high that you no longer see the rainy sky above you, or when skiing down a mountainside, surrounded by glittering snow and the mist of your breath in the cold air. In these moments you are one with nature—and you can almost feel the Gods of the Mountain inviting you to become one of them, urging and empowering you to simply “Keep On…”

Keep On Skiing

H2Flow™ temperature regulation technology is the heart of Helly Hansen’s ski apparel collection. The innovative temperature regulation system marries PrimaLoft® insulation with an advanced ventilation design so athletes can keep on skiing regardless of the weather. Helly Hansen expands its resort collection for dedicated skiers with the brandnew Supreme Jacket and W SilverqueenJacket, among a number of brand-new, innovative ski designs for sidecountry and on-piste adventures.

Keep On Training

Helly Hansen expands its training collection with the addition of the men’s and women’s high-end Challenger Jacket 2, a waterproof, windproof jacket with full-stretch flexibility for everyday training sessions. Helly Hansen’s innovative, supercharged drying, Lifa® Flow, is in the men’s and women’s Pace ½ Zip Lifa Flow SS and represents a game-changer in baselayer performance.

Keep On Sweating

In the 1970s, Helly Hansen transformed the outdoor industry with the introduction of the world’s first technical baselayers made with Lifa® Stay Dry Technology. In Fall/Winter 2014-15, Helly Hansen alters the baselayer industry again with its game changing, supercharged drying Lifa® innovation called Lifa® Flow. The men’s and women’s HH Warm Flow FZ Hoodie, HH Warm Flow High Neck ½ Zip, and Active Flow LS are powered by this advanced Lifa® construction.

Keep On Raining

Scandinavia is entrenched in the elements. Scandinavians run, cross-country ski, downhill ski, and hike in the outdoors no matter what the weather holds. Rain is always a possibility but it’s never an excuse. Helly Hansen applies the principles of Scandinavian design to a diverse collection of three-in-one Component Insulation System (CIS) jackets. . Slip on the outer layer for lightweight, waterproof breathability, the zip-out insulator for warmth, or combine them for maximum weather protection. The men’s and women’s Qualicum CIS Jacket, Eight Q CIS Coat, and W Aden CIS Coat contain the optimal combination of purposeful design and protection.

Keep On Snowing

Helly Hansen calls on 136 years of Scandinavian design, technical experience, and game-changing technologies for its men’s and women’s outdoor, sportswear, and wintersport footwear collections. The Skage Sport winter boot blends mountaineering style in a heritage-rich design. The men’s and women’s Odin Flow Hiker HT is a high performance waterproof hiking boot with unprecedented temperature control. The Flow liner’s heat-trapping positive and negative spaces give the boot weightless warmth.

Keep On Celebrating

Helly Hansen’s history with the sea runs deep. The fjords, archipelagos and oceans have long shaped Scandinavia’s culture and its collective sense of style. Helly Hansen’s sportswear collection pays tribute to life alongside Norway’s fjords with the Arctic Legacy H2 Flow Parka and the three-in-one W Arctic Legacy 3 in 1 Parka. Both combine PrimaLoft® Black insulation with a beautifully functional design that is capable of handling sub-zero temperatures.

Please take a few moments to browse through the following press kit. We’ve filled it with press releases, images and story ideas that could fill entire apparel innovation and fashion spreads. We’re here when you need us. Please don’t hesitate to contact us with questions or requests for catalogs, high-resolution images and product samples.

Think Snow!

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By | 2014-09-16T08:30:30+00:00 September 16th, 2014|Outdoor September 14|0 Comments

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